At Lehner Digital, we employ a blend of “mixed methods” approaches to delve into user research, aiming to unveil the complete narrative. Our research incorporates qualitative studies to fathom the reasons and mechanisms behind user decisions, alongside quantitative metrics that shed light on their actions. Moreover, we recognize the significance of integrating user research techniques throughout the project lifecycle. This enables us to gain insights into people’s behaviors, thoughts, and emotions concerning the service design experience and the user interface of the digital tools employed to enhance this experience.

Benefits

• Understand key differences between your customer and user segments
• Align product strategy with user needs
• Minimize risks of project failure