Good UI design is accomplished largely on experience and intuition. However, finding the right design often requires statistical data using an analysis method such as A/B testing. Here’s a perfect example where a sign up page received increased conversions from simply removing the company field. The next time you’re creating a registration page, be sure to consider the need and purpose of each field.

https://www.goodui.org/datastories/

3-29-2016 11-08-14 AM