Strategic vision represents what your company wants to be in the future. The vision should contain both strategy for both now and in the future. Where is your company now? Where do you want it to go? What would your company look like in terms of scope, business model, and ecosystem?
The vision should define the strategic objective(s) of the company, which should be specific, measurable, and time-bound.
- Double customer base in next 5 years
- Move all data operations to the cloud
- Develop a suite predictive analytics tools for our customers in next year
- Increase Net Promotor score from 60 to 80 by developing customer service bots to answer customer questions.