The new user research tools available on the market today have radically changed how everything about how user research is conducted. It’s never been easier to conduct research – more affordably and faster in every way. Taking your company’s research digital could give it the competitive advantage it was looking for.
Having the ability to gain customer insights quickly and affordably has become an essential capability to today’s rapidly evolving digital economy. Product managers and user research professionals need to be able to accurately identify customer needs, pain points, and strategic opportunities. Traditionally, customer research was conducted predominately using face to face interviews, focus groups, and surveys given on the phone or via mail. While traditional methods customer research worked, it was time consuming and possessed limited reach. Fortunately, the tools designed today nearly all but automate the four key steps in delivering fast-high quality results.
The tools available today provide users with the ability to design a research campaign, specify the target demographics of their customer audience and then automate the execution of the campaign in one package end-to-end.
User Research Lifecycle
Most all of the user research tools on the market are designed to provide their users will one, several, or all the capabilities needed to conduct critical steps in the user research process.
GetFeedback provides real-time insights through the creation of surveys that can capture feedback across critical touchpoints throughout the customer journey. One of its strengths is the ability to incorporate common measurements such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES). If you are looking to connect other systems your customers use then you will be delightfully pleased with Getfeedback’s ability to be integrated into many other applications such as, Salesforce, Jira, Google Analytics, Slack and many more.
Airtable is a web-based tool that is part spreadsheet, part database, that can be custom tailored for a number of specific business purposes such as CRM, project management, user research,
Provides marketers with a platform to perform research experiments produce findings that can help increase lift and conversions.
Conducting user research can be a time-consuming process. User Interviews provides a platform that helps to automate the steps in conducting online and in person interviews. It also provides tools for recruiting, capturing responses, and measuring user feedback. In addition to creating research studies you can even make money participating in studies that are submitted by other users of the platform.
Similar to the previously mentioned tool, User Testing also provides researcher’s with an all-in-one platform that can set up tests and immediately begin capturing insights about existing products and applications such as websites, apps, prototypes etc. In addition, they have also created a new application called Product Insight that is specifically aimed at helping product mangers collect feedback on product development ideas they are looking to validate.
There are many survey platforms on the market. However, very few enable you to pay participants to take surveys. DScout enables researchers the ability to craft a survey and then set a reward level to entice the higher quality participants to complete their survey.
HeraldHQ is a collaborative repository for capturing user feedback. It can be integrated into Slack, Gmail, Zendesk, Intercom, Segment, and Salesforce. After capturing user feedback, Herald will consolidate and quantify actionable voice of the customer insights for product manager and experience researchers.
The UserLeap platform provides product managers with a survey based tool that can collect feedback via surveys and performs text analysis using artificial intelligence in real time. Recommendations are given on which feedback should be acted upon. As the system captures more responses, it continuously learns and becomes more accurate.